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Screen Preference x Right/Wrong
Table 3
Table 3 shows correctness by preference.
"F" stands for people who thought they
were preferring film but in fact chose video.
"V" stands for people who thought they were preferring
video but in fact chose film.
Subject Sample x Right/Wrong
Table 7
Screen Preference x Right/Wrong
Table 8
Of 43 mass audience and expert subjects, 35 correctly guessed which screen was film and which was video. Of these, 24 preferred film and 11 preferred video.
Six viewers incorrectly guessed the screens. All of them said they preferred film when in fact they chose video as their preferred screen.
One-third of the subjects who preferred video thought it was film.
Table 9
Table 10
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